Key Details:

• Temp-to-Hire
• Onsite in Rancho Bernardo
• Pay: $24/hr

Summary:

We are seeking a results-driven Google Ads Specialist to join our marketing team. In this role, you will be responsible for developing, implementing, and optimizing Google Ads campaigns that drive traffic, generate leads, and increase ROI. You'll work closely with cross-functional teams to align paid search strategies with broader marketing goals.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube.
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy.
• Write compelling ad copy and design effective landing pages in collaboration with content and design teams.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights.
• Perform A/B testing on ads, landing pages, and bidding strategies to improve performance.
• Stay up to date with the latest trends and best practices in paid search and digital marketing.
• Manage budgets effectively and ensure campaigns are delivered on time and within budget.
• Generate regular performance reports and present findings to stakeholders.

Qualifications:

• Proven experience managing Google Ads campaigns (2+ years preferred).
• Google Ads Certification is a strong plus.
• Proficiency with Google Analytics, Google Tag Manager, and other digital marketing tools.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with eCommerce, lead generation, or B2B campaigns is a plus.

Preferred Skills:

• Familiarity with other PPC platforms (e.g., Bing Ads, Facebook Ads).
• Experience with conversion rate optimization (CRO).
• Basic knowledge of HTML/CSS or landing page builders.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.